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A Legacy of Leadership, Vision, and Inclusion The United Through Sports family is deeply saddened by the passing of Jeff Webb, Founder and President of the International Cheer Union (ICU), following a tragic accident. Jeff was a visionary leader whose influence extended far beyond cheerleading, shaping the global sporting landscape and creating opportunities for millions of young people around the world. Jeff was a pioneer in every sense. Through his passion, determination and leadership, he transformed cheerleading from a local student activity into one of the fastest growing global sports, reaching more than 120 countries and achieving recognition on the …
611 athletes. 55 nations. 79 medal events. Stories that go far beyond the podium. On 6 March 2026, the ancient Arena di Verona opened its arms to the world’s greatest para-athletes for the opening ceremony of the XIV Winter Paralympic Games. The theme was Life in Motion, and over the nine days that followed, athletes across 55 nations gave that phrase a meaning no scriptwriter could have invented. Milano Cortina 2026 marks the 50th anniversary of the inaugural Winter Paralympics, held in Ornskoldvik, Sweden in 1976. This edition is the biggest and most visible in the Games’ history, and the …
On 29 January, the European Parliament in Brussels hosted a high-level roundtable examining child trafficking in, through and around sport. By bringing the discussion into the heart of EU decision-making, the session marked an important step in recognising exploitation linked to sport as a political and governance issue, rather than one confined to safeguarding policy alone. The roundtable was organised by Mission 89 in partnership with United Through Sports (UTS), and hosted by the European Parliament Intergroup on Children’s Rights with the support of MEP Hilde Vautmans. Policymakers, sport organisations, civil society representatives and athlete voices came together to examine …
The Olympic Channel reaches millions. And now, it is carrying the story of our young people. United Through Sports, the world’s largest all-inclusive youth sport organization, is proud to announce that two dedicated episodes celebrating the Kuala Lumpur UTS World Youth Festival 2025 are now live on the Olympic Channel. It is a milestone that reflects not just the scale of what happened in Malaysia, but the growing global significance of what UTS represents. Who We Are Since 2018, United Through Sports has been a first of its kind: the first organisation in history to unite the International Olympic Committee, …
Zero Discrimination Day was launched in 2014 by UNAIDS to promote equality, dignity, and respect for all people everywhere. Initially focused on eliminating stigma surrounding HIV and AIDS, it has grown into a worldwide movement addressing discrimination in every form: social, physical, economic, or cultural. Each year, organisations and communities use the day to highlight the importance of laws, attitudes, and environments that protect people from exclusion and ensure equal treatment. The day carries global weight because it reinforces a universal principle – a fair society cannot exist while discrimination persists. For United Through Sports, this message is central to …
